Blauer

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Country: United States
Founded: 1936 1930s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 1930s Clothing brands from United States

Overview

Tagline

Born in US, No Boundaries raised

Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now offers uniforms, outerwear, footwear, accessories, and more. Its products have been adopted by public safety agencies such as the NYPD and LAPD. The brand’s stated aim is to “value and renew the tradition of American outerwear.” In 2001, it entered into a licensing agreement with Italy’s FGF Industry and expanded into European markets with lines such as Blauer HT and a kids’ line. In 2017, FGF increased its ownership stake.

Concept

Blauer is the fashion brand that treasures and renews the tradition of American outerwear.

Blauer characteristics

Main traits of Blauer

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Blauer relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2020

Year Brand Category Description

2020

Blauer Kids

Sub-brand

Clothing

A kids’ line reconfigured for children

Blauer Kids is a children’s clothing line derived from Blauer, offering a range of clothin

Blauer Kids is a children’s clothing line derived from Blauer, offering a range of clothing for children, including jackets, polo shirts, T-shirts, shirts, and trousers. It follows the durability and functional details associated with the parent brand’s uniform and workwear heritage, while ensuring wearability and practicality through sizing and material choices for children. FGF Industry presents it as a collection designed with children in mind.

Blauer HT

Sub-brand

Clothing

A high-tech derivative line for motorcycling

Blauer HT (written as Blauer H.T.) is a technical line for motorcycling officially derived

Blauer HT (written as Blauer H.T.) is a technical line for motorcycling officially derived from Blauer. Centered on helmets and riding outerwear, it offers products designed for practicality in urban travel and two-wheeled riding, using high-performance materials and specifications that provide waterproofing, wind resistance, breathability, and protective features. Commercial development by FGF Industry and participation in motorcycle-related trade shows have been documented.

2020 Sub-brand

Blauer Kids

Clothing

A kids’ line reconfigured for children

Blauer Kids is a children’s clothing line derived from Blauer, offering a range of clothin