Tagline
Wear your lightness.
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear outerwear centered on down jackets and officially uses the phrase “Wear your lightness. An idea of outerwear where form becomes ease, and elegance feels natural.” The involvement of Comei & Co. S.r.l. in trademarks and distribution, as well as instances of trademark registration in the United States, has been confirmed.
Concept
An idea of outerwear where form becomes ease, and elegance feels natural.