DONDUP

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Overview

Tagline

EVERYDAY DENIM MADE YOURS
DONDUP is a fashion brand founded in 1999 by Massimo Berloni and Manuela Mariotti in Fossombrone, Italy. Starting with denim, it offers ready-to-wear collections for women, men, and children, and officially champions “100% Made in Italy.” Since 2021, Made in Italy Fund, operated by Quadrivio & Pambianco, has held a majority stake. Its official slogan is “EVERYDAY DENIM MADE YOURS.” The brand is built around denim culture, quality, and product innovation.

Concept

Innovative, adventurous, always authentic

DONDUP characteristics

DONDUP: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of DONDUP

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DONDUP relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DONDUP

Country of origin, founding year, categories and parent brands.

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