GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city lif...
Outdoor & functional
Minimal & basics
Streetwear
Shared traits
The brands share concept-driven design and minimal design.
Differences from Alpha Tauri
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
GOOPiMADE shows a stronger emphasis on Outdoor & functional.
Outdoor Voices is an activewear brand founded in the United States in 2013 by Ty Haney (Ty Haney / Tyler Haney). Rather than pursuing “performance” in the sense...
Sporty & sportswear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share concept-driven design and minimal design.
Differences from Alpha Tauri
Outdoor Voices shows a stronger emphasis on Outdoor & functional.
Outdoor Voices shows a stronger emphasis on Trends & youth culture.
District Vision is a US-based sports and eyewear brand founded by Tom Daly and Max Vallot. Launched in 2016, it began with eyewear for running and has since exp...
Sporty & sportswear
Minimal & basics
Outdoor & functional
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Alpha Tauri
District Vision shows a stronger emphasis on Outdoor & functional.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from Alpha Tauri
icebreaker shows a stronger emphasis on Outdoor & functional.
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
Hiking Patrol is a Norwegian lifestyle brand launched in Oslo in 2019 by Wai Tsui. Founder Wai Tsui is described as its founder and creative director. The brand...
Outdoor & functional
Minimal & basics
Trends & youth culture
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from Alpha Tauri
Hiking Patrol shows a stronger emphasis on Outdoor & functional.
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear ou...
Minimal & basics
Polished & dressy
Outdoor & functional
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Alpha Tauri
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
NAOKI TAKIZAWA is a brand established in Tokyo in 2006 by Naoki Takizawa (NAOKI TAKIZAWA DESIGN Co., Ltd.). It presents collections for women and men, and has h...
Avant-garde & designer
Minimal & basics
Sporty & sportswear
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Alpha Tauri
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
NAOKI TAKIZAWA shows a stronger emphasis on Avant-garde & designer.
White Mountaineering is a Japanese fashion brand launched in Tokyo in 2006 by designer Yosuke Aizawa. Its guiding principle is that “every field where clothes a...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share refined everyday staples and functional design.
Differences from Alpha Tauri
White Mountaineering shows a stronger emphasis on Outdoor & functional.
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and functional design.
Differences from Alpha Tauri
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
Alpha Tauri shows a stronger emphasis on Minimal & basics.
DESCENTE is a Japanese sports apparel brand operated by Descente Co., Ltd., originating from Tsuraya, founded in Osaka in 1935 by Takeo Ishimoto. Starting with...
Sporty & sportswear
Outdoor & functional
Minimal & basics
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Alpha Tauri
DESCENTE shows a stronger emphasis on Outdoor & functional.
L8 Studio was founded in 2020 by Ludovic Valery Graziani in Corsica, a French territory. The brand focuses on outerwear and techwear, and is built around a fusi...
Outdoor & functional
Avant-garde & designer
Minimal & basics
Shared traits
The brands share concept-driven design and minimal design.
Differences from Alpha Tauri
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
L8 Studio shows a stronger emphasis on Avant-garde & designer.
J.Lindeberg is a fashion brand founded in Stockholm, Sweden, in 1996 by Johan Lindeberg. Starting with golfwear, it develops men’s and women’s apparel, golfwear...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Alpha Tauri
J.Lindeberg shows a stronger emphasis on Outdoor & functional.
J.Lindeberg shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.