DESCENTE

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Overview

Tagline

Design that moves
DESCENTE is a Japanese sports apparel brand operated by Descente Co., Ltd., originating from Tsuraya, founded in Osaka in 1935 by Takeo Ishimoto. Starting with the development of ski wear, it offers a wide range of high-performance, high-quality sportswear and related items, based on co-development with top athletes. Its tagline is “Design that moves,” and it also offers lines such as DESCENTE ALLTERRAIN.

Concept

Creating value that is always one step ahead by bringing together imagination and technical expertise

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2012
2012 Sub-brand
DESCENTE ALLTERRAIN
Clothing

A high-end line that brings functionality to urban life

DESCENTE ALLTERRAIN was launched in 2012 as DESCENTE’s high-end techwear line, with the ro

DESCENTE ALLTERRAIN was launched in 2012 as DESCENTE’s high-end techwear line, with the role of bringing high-performance technologies developed through sportswear development to both urban life and the outdoors. Its series include MIZUSAWA DOWN and offshoots such as ALLTERRAIN 81 and ALLTERRAIN I/O. It offers products that combine waterproofing, insulation, and mobility through the use of GORE‑TEX, HEATNAVI, and its own pattern technologies. While the parent brand is grounded in technological development for competitive sports and specialized applications, ALLTERRAIN applies those technologies to everyday clothing and expands its connections with the fashion market through collaborations with designers and brands in Japan and abroad.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DESCENTE

Country of origin, founding year, categories and parent brands.