DESCENTE GOLF

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Overview

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Design That Moves
DESCENTE GOLF is a golfwear brand originating in Japan and developed by DESCENTE. It began operations in Japan and South Korea in the Spring/Summer 2015 season. The brand focuses on men’s and women’s golfwear, and also offers shoes, bags, and accessories. It emphasizes stretch that does not impede golfers’ movements, developing products that combine pattern design based on the analysis of swings and form with functionality and design. Its top collection is g-arc.

Concept

Premium athletic golfwear for the “adult golfer”

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1 brands
Founded
1935
1935 Parent brand
DESCENTE
Clothing

A golf-specialist line combining functionality and design

DESCENTE GOLF is the golf category of the DESCENTE brand, launched in the Spring/Summer 20

DESCENTE GOLF is the golf category of the DESCENTE brand, launched in the Spring/Summer 2015 season. Aimed at adult golfers looking for something beyond existing golf wear, it has proposed “premium athlete golf wear,” combining the functionality DESCENTE developed through its sportswear development with designs intended for wear on the golf course. Unlike the core DESCENTE brand and MoveSport, which cover sports and training more broadly, it is a specialist line focused on apparel for playing golf. It also clearly distinguishes its purpose and category from DESCENTE ALLTERRAIN, which extends its technologies into everyday and outdoor use.

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