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DESCENTE PAUSE

DESCENTE PAUSE

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Country: Japan
Founded: 2015 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

DESCENTE PAUSE is a Japanese lifestyle wear line launched by Descente in 2015. Designed by Ryota Iwai, designer of AURALEE, it offers utility wear that incorporates technologies developed for products for top athletes and high-performance materials into everyday clothing. Rather than moving at full speed like in sports, the line aims to support comfort during leisure time, with the idea of “stopping to take a breath” as its concept.

Concept

To pause, and take a breath.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1935

Year Brand Category Description

1935

DESCENTE

Parent brand

Clothing

Applies technology developed for athletes to everyday, relaxed clothing

DESCENTE PAUSE is a lifestyle line that applies the technologies and materials DESCENTE de

DESCENTE PAUSE is a lifestyle line that applies the technologies and materials DESCENTE developed through sportswear production to clothing for everyday wear. At DESCENTE BLANC, it was offered alongside lines such as DESCENTE ALLTERRAIN as a collection intended for wear not only in sports settings but also in daily life. While ALLTERRAIN extends into outdoor and diverse settings with high-performance design at its core, PAUSE is characterized by its focus on everyday wear, including rest and getting around. It occupies the everyday-wear category, distinct from MoveSport, which foregrounds performance for competition, and DESCENTE GOLF, which specializes in clothing for play.

1935 Parent brand

DESCENTE

Clothing

Applies technology developed for athletes to everyday, relaxed clothing

DESCENTE PAUSE is a lifestyle line that applies the technologies and materials DESCENTE de