KEYFORD is a Japanese watch brand with roots in Ginza, Tokyo. Wristwatch production began in 1935 at Muramatsu Watch Manufacturing, founded by Keiichi Muramatsu, and the watches were also exported overseas before the war. Today, the brand is developed by Montre Roroi, which has its roots in Muramatsu Watch Manufacturing, and offers wristwatches and clocks. Its theme is to add new elements to traditional, classic items, and its products include the GRAB TABLE WATCH and the Unicorn Monoceros Regulator. Revived as an original brand in 2012, it also has SIRO, a second line primarily aimed at women.
Concept
A brand themed around adding innovative new elements to traditional, classic items.