Founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948, PUMA is a sports brand. It offers performance and sportstyle products globally, with footwear, ap...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and streetwear influences.
Kappa is a sportswear brand founded in Turin, Italy, in 1967. Today, under BasicNet S.p.A., it offers apparel, footwear, and accessories across both sport and l...
Sporty & sportswear
Streetwear
Outdoor & functional
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from FILA
Kappa shows a stronger emphasis on Outdoor & functional.
Umbro is a sports brand founded in 1924 in Wilmslow, England, by brothers Harold and Wallace Humphreys. With a focus on football, it offers uniforms, training w...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share interest in archival pieces and distinctive designs.
Differences from FILA
FILA shows a stronger emphasis on Decoration & playfulness.
Umbro shows a stronger emphasis on Minimal & basics.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for majo...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share interest in archival pieces and distinctive designs.
Differences from FILA
FILA shows a stronger emphasis on Polished & dressy.
Champion is an athletic and sportswear brand founded in 1919 in Rochester, New York, by three members of the Feinbloom family as “Knickerbocker Knitting Mills.”...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share interest in archival pieces and distinctive designs.
Differences from FILA
Champion shows a stronger emphasis on Streetwear.
Champion shows a stronger emphasis on Minimal & basics.
LACOSTE is a French sports fashion brand founded in 1933 by French tennis player René Lacoste and entrepreneur André Gillier. With its crocodile logo and polo s...
Sporty & sportswear
Polished & dressy
Streetwear
Shared traits
The brands share distinctive designs and connections to youth culture.
Differences from FILA
Lacoste shows a stronger emphasis on Polished & dressy.
Lacoste shows a stronger emphasis on Minimal & basics.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from FILA
Gramicci shows a stronger emphasis on Outdoor & functional.
FILA shows a stronger emphasis on Sporty & sportswear.
O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share concept-driven design and sports influences.
Differences from FILA
O'Neill shows a stronger emphasis on Outdoor & functional.
FRED PERRY is a sports and fashion brand founded in Britain in 1952 by British tennis player Fred Perry together with Austrian footballer Tibby Wegner. With its...
Sporty & sportswear
Streetwear
Polished & dressy
Shared traits
The brands share interest in archival pieces and distinctive designs.
Differences from FILA
Fred Perry shows a stronger emphasis on Minimal & basics.
Fred Perry shows a stronger emphasis on Polished & dressy.
RUSSELL ATHLETIC is a sportswear brand founded in 1902 by Benjamin Russell in Alexander City, Alabama, USA. With a heritage rooted in American sports, symbolize...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and sports influences.
Differences from FILA
FILA shows a stronger emphasis on Streetwear.
RUSSELL ATHLETIC shows a stronger emphasis on Minimal & basics.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from FILA
The North Face shows a stronger emphasis on Outdoor & functional.
The North Face shows a stronger emphasis on Minimal & basics.
Calvin Klein is an American fashion brand founded in New York, USA, in 1968 by designer Calvin Klein and Barry K. Schwartz. It focuses on women’s and men’s appa...
Minimal & basics
Trends & youth culture
Polished & dressy
Shared traits
The brands share interest in archival pieces and distinctive designs.
Differences from FILA
Calvin Klein shows a stronger emphasis on Minimal & basics.
FILA shows a stronger emphasis on Sporty & sportswear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.