Umbro is a sports brand founded in 1924 in Wilmslow, England, by brothers Harold and Wallace Humphreys. With a focus on football, it offers uniforms, training w...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Kappa
Umbro shows a stronger emphasis on Trends & youth culture.
Kappa shows a stronger emphasis on Outdoor & functional.
Founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948, PUMA is a sports brand. It offers performance and sportstyle products globally, with footwear, ap...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and streetwear influences.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for majo...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Kappa
Kappa shows a stronger emphasis on Outdoor & functional.
Kappa shows a stronger emphasis on Polished & dressy.
FILA is a sports brand founded by the Fila brothers in Biella, Italy, in 1911. Its core offerings are apparel and footwear originating in sports such as tennis...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Kappa
Kappa shows a stronger emphasis on Outdoor & functional.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Kappa
Gramicci shows a stronger emphasis on Outdoor & functional.
Kappa shows a stronger emphasis on Sporty & sportswear.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Kappa
The North Face shows a stronger emphasis on Outdoor & functional.
The North Face shows a stronger emphasis on Trends & youth culture.
SUNDEK is a surfwear and beachwear brand founded in San Francisco, U.S., in 1958. During the 1960s, it spread from California to Hawaii and the U.S. East Coast,...
Sporty & sportswear
Outdoor & functional
Decoration & playfulness
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Kappa
SUNDEK shows a stronger emphasis on Decoration & playfulness.
Champion is an athletic and sportswear brand founded in 1919 in Rochester, New York, by three members of the Feinbloom family as “Knickerbocker Knitting Mills.”...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and sports influences.
Differences from Kappa
Champion shows a stronger emphasis on Streetwear.
Kappa shows a stronger emphasis on Outdoor & functional.
LACOSTE is a French sports fashion brand founded in 1933 by French tennis player René Lacoste and entrepreneur André Gillier. With its crocodile logo and polo s...
Sporty & sportswear
Polished & dressy
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Kappa
Kappa shows a stronger emphasis on Outdoor & functional.
Lacoste shows a stronger emphasis on Avant-garde & designer.
RUSSELL ATHLETIC is a sportswear brand founded in 1902 by Benjamin Russell in Alexander City, Alabama, USA. With a heritage rooted in American sports, symbolize...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share sports influences and menswear.
Differences from Kappa
Kappa shows a stronger emphasis on Streetwear.
Kappa shows a stronger emphasis on Outdoor & functional.
Le Coq Sportif is a sports brand founded by Émile Camuset in Romilly-sur-Seine, France, in 1882. It primarily offers apparel, footwear, and accessories, and its...
Sporty & sportswear
Polished & dressy
Outdoor & functional
Shared traits
The brands share refined everyday staples and sports influences.
Differences from Kappa
Kappa shows a stronger emphasis on Streetwear.
Kappa shows a stronger emphasis on Trends & youth culture.
FRED PERRY is a sports and fashion brand founded in Britain in 1952 by British tennis player Fred Perry together with Austrian footballer Tibby Wegner. With its...
Sporty & sportswear
Streetwear
Polished & dressy
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Kappa
Kappa shows a stronger emphasis on Outdoor & functional.
Fred Perry shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.