Champion is an athletic and sportswear brand founded in 1919 in Rochester, New York, by three members of the Feinbloom family as “Knickerbocker Knitting Mills.”...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for majo...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Umbro
Umbro shows a stronger emphasis on Polished & dressy.
Umbro shows a stronger emphasis on Minimal & basics.
FRED PERRY is a sports and fashion brand founded in Britain in 1952 by British tennis player Fred Perry together with Austrian footballer Tibby Wegner. With its...
Sporty & sportswear
Streetwear
Polished & dressy
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Umbro
Umbro shows a stronger emphasis on Outdoor & functional.
Fred Perry shows a stronger emphasis on Minimal & basics.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from Umbro
The North Face shows a stronger emphasis on Outdoor & functional.
Kappa is a sportswear brand founded in Turin, Italy, in 1967. Today, under BasicNet S.p.A., it offers apparel, footwear, and accessories across both sport and l...
Sporty & sportswear
Streetwear
Outdoor & functional
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Umbro
Umbro shows a stronger emphasis on Trends & youth culture.
Kappa shows a stronger emphasis on Outdoor & functional.
Alpha Industries is an American apparel brand founded in 1959 in Knoxville, Tennessee, USA. It began by manufacturing military clothing for the U.S. Department...
Streetwear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Umbro
Umbro shows a stronger emphasis on Sporty & sportswear.
Umbro shows a stronger emphasis on Polished & dressy.
FILA is a sports brand founded by the Fila brothers in Biella, Italy, in 1911. Its core offerings are apparel and footwear originating in sports such as tennis...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Umbro
FILA shows a stronger emphasis on Decoration & playfulness.
Umbro shows a stronger emphasis on Minimal & basics.
Dickies is a workwear brand founded in 1922 in Fort Worth, Texas, USA, by C.N. Williamson and E.E. “Colonel” Dickie. Starting with bib overalls, it offers workw...
Streetwear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Umbro
Umbro shows a stronger emphasis on Sporty & sportswear.
Umbro shows a stronger emphasis on Trends & youth culture.
LACOSTE is a French sports fashion brand founded in 1933 by French tennis player René Lacoste and entrepreneur André Gillier. With its crocodile logo and polo s...
Sporty & sportswear
Polished & dressy
Streetwear
Shared traits
The brands share distinctive designs and connections to youth culture.
Differences from Umbro
Umbro shows a stronger emphasis on Streetwear.
Lacoste shows a stronger emphasis on Avant-garde & designer.
Levi's is a denim apparel brand of Levi Strauss & Co., founded by Levi Strauss in San Francisco, USA, in 1853. In 1873, together with tailor Jacob Davis, the co...
Streetwear
Trends & youth culture
Polished & dressy
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Umbro
Umbro shows a stronger emphasis on Sporty & sportswear.
Umbro shows a stronger emphasis on Outdoor & functional.
Kangol is a headwear-focused brand based in Cleator, Cumbria, England. The brand name originated in 1938. In 1918, after World War I, Jack Spreiregen began hand...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Umbro
Umbro shows a stronger emphasis on Sporty & sportswear.
Kangol shows a stronger emphasis on Decoration & playfulness.
Carhartt is a workwear brand founded by Hamilton Carhartt in Detroit, Michigan, USA, in 1889. Its core offering is work clothing designed with an emphasis on du...
Streetwear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share distinctive designs and functional design.
Differences from Umbro
Umbro shows a stronger emphasis on Sporty & sportswear.
Carhartt shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.