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Dickies

Basic information

Country
United States
Founded
1922

Overview

Dickies is a workwear brand founded in 1922 in Fort Worth, Texas, USA, by C.N. Williamson and E.E. “Colonel” Dickie. Starting with bib overalls, it offers workwear including staples such as the 874 Work Pant, as well as uniforms, footwear, and accessories, and is sold in more than 100 countries. In recent years, after being part of VF Corporation, the brand was transferred to Bluestar Alliance in 2025.

Tagline

On the job since 1922

Sub-brands

  • Dickies Medical 1922

    In the medical uniform segment under the Dickies name, it operates as part of Careismatic Brands’ medical apparel portfolio. It brings the durability developed through workwear to scrubs, scrub jackets, and lab coats, offering a specialized lineup with the breathability, storage capacity, and ease of movement required for long shifts in medical settings. Its purpose and purchasing channels are clearly distinct from those of Dickies’ general apparel, and it is organized around occupational uniforms.

    A line responsible for uniforms for medical settings

  • Dickies Skateboarding 1922

    A collection that adapts Dickies’ classic workwear to the movements and wearing conditions of skateboarding. Building on skate-oriented offerings dating back to the 1980s, as well as collaborations with specialist skate teams and professional skateboarders, it adds features such as FLEX fabric, double knees, and multiple pockets, extending the workwear context toward a more culture-oriented offering. Compared with core workwear, it places greater emphasis on mobility and ease of use while riding.

    A culture-oriented line centered on skateboarding

  • Dickies Girl 2001

    A licensed line that extends Dickies’ core workwear with sizing and styling tailored to juniors. In 2014, it appointed Jerry Leigh of California as its exclusive licensee and expanded beyond pants, tops, and outerwear to include underwear and loungewear. While retaining the functionality of workwear, it serves as an entry point into the junior market for clothing suited to everyday wear, school, and outings. Its central role is to connect Dickies’ practical clothing with younger consumers’ wardrobes.

    An extension line broadening its reach to the junior market

  • Dickies 1922 2010

    A heritage collection named for Dickies’ founding year, it draws on the original patterns, materials, and construction, placing greater emphasis on faithful reproduction and craftsmanship than the current mainline. Rather than presenting an “old-fashioned” look, it reworks workwear proven through years of practical use and serves as a benchmark for both work and time off. In relation to the regular line and later derivative projects, it is a higher-level reference point that indicates the brand’s origins.

    A higher-tier heritage line that recreates the original specifications

  • Dickies CONSTRUCT 2015

    A premium licensed line for men positioned between Dickies 1922 and the core Dickies categories. It retains Dickies’ structured construction and signature details while adding a more contemporary fashion interpretation, slimmer silhouettes, and seasonal colors, connecting workwear-derived practicality with urban dress. Edited for premium U.S. retail, it bridges the mainline’s practical clothing and reissue-oriented offerings.

    A premium line bridging 1922 and the mainline

  • Dickies Safety Footwear 2026

    A footwear line launched to expand from Dickies’ apparel-centered core into safety equipment for the feet. In collaboration with SureWerx, it will offer safety footwear in Q4 2026 for factories, warehouses, construction, and service industries, featuring steel/composite toes, slip-resistant soles, and comfort for extended wear. It transfers the approach to durability developed through existing workwear to footwear, presenting the protective performance required on the job as a new entry point for the brand.

    A new platform expanding into the safety footwear sector

  • GENUINE Dickies

    A practical-oriented line presented as a dedicated brand page on Walmart under the GENUINE DICKIES trademark owned by W-D Apparel Company, LLC. It offers shirts, shorts, pants, denim, Hi-Vis safety T-shirts, and other items, covering basic products for everyday work in a retail setting distinct from Dickies’ core direct-to-consumer collection. It retains the Dickies name while presenting a product assortment geared more toward everyday consumer use.

    A practical line under a different name, expanded for mass retailers.