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Dickies Girl
Basic information
- Country
- United States
- Founded
- 2001
- Category
- Clothing
Overview
Dickies Girl is a women’s and juniors’ line developed by the U.S.-origin workwear brand Dickies (Williamson-Dickie). Use of the name “DICKIES GIRL” began in 2001, and the line has primarily been offered through licensing, featuring work-inspired apparel centered on work pants as well as tops and bottoms, designed for both workwear and everyday wear.
Parent brands
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Dickies 1922
A licensed line that extends Dickies’ core workwear with sizing and styling tailored to juniors. In 2014, it appointed Jerry Leigh of California as its exclusive licensee and expanded beyond pants, tops, and outerwear to include underwear and loungewear. While retaining the functionality of workwear, it serves as an entry point into the junior market for clothing suited to everyday wear, school, and outings. Its central role is to connect Dickies’ practical clothing with younger consumers’ wardrobes.
An extension line broadening its reach to the junior market