GENUINE Dickies

Country

United States

Category

Clothing / Accessories / Footwear

GENUINE DICKIES is a brand (or line) used for clothing such as trousers, shirts, overalls, jeans, and shorts (for men, women, and children, including shoes), based on the “GENUINE DICKIES & Design” trademark, whose rights are held by the U.S. company W-D Apparel Company, LLC (the trademark owner of Dickies). Canadian trademark data shows an application date of February 16, 2010, a registration date of December 12, 2012, and W-D Apparel Company, LLC as the rights holder.

• Dickies 1922

  A practical-oriented line presented as a dedicated brand page on Walmart under the GENUINE DICKIES trademark owned by W-D Apparel Company, LLC. It offers shirts, shorts, pants, denim, Hi-Vis safety T-shirts, and other items, covering basic products for everyday work in a retail setting distinct from Dickies’ core direct-to-consumer collection. It retains the Dickies name while presenting a product assortment geared more toward everyday consumer use.

  A practical line under a different name, expanded for mass retailers.