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Starter

Country
United States
Founded
1971 1970s
Category
Clothing Footwear

Primary categories

Related categories

Overview

Tagline

Every athlete dreams of being a starting player.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for major leagues including the NBA, NFL, and NHL, and is known for teamwear such as satin jackets. With its star logo as a symbol, it also offers lines such as Starter Black Label and continues to produce a wide range of items, including outerwear, casualwear, and footwear.

Concept

SPORT IS MORE THAN THE GAME; IT'S A STATE-OF-MIND, A SHARED SPIRIT, AND A LIFE-LONG BOND.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2012
2012 Sub-brand
Starter Black Label
Clothing

A premium line that modernizes heritage

Starter Black Label is a premium/lifestyle extension line launched to bring the heritage o

Starter Black Label is a premium/lifestyle extension line launched to bring the heritage of Starter, a sports brand founded in 1971, into the fashion sphere. Launched in 2012, it reworks iconic elements associated with the parent brand, such as league licensing and teamwear (including satin jackets), into contemporary streetwear and fashion products across apparel, headwear, and accessories. While the parent brand focuses on official team gear and licensed products, Starter Black Label occupies a premium position, appealing to the youth lifestyle market through limited collaborations and trend-oriented collections.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from United States founded in the 1970s

Members Only United States Founded in 1975 Clothing In common Clothing brands from United States founded in the 1970s OUTDOOR PRODUCTS APPAREL United States Founded in 1973 Clothing In common Clothing brands from United States founded in the 1970s Vanson Leathers United States Founded in 1974 Clothing In common Clothing brands from United States founded in the 1970s

Brands from United States founded in the 1970s

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Frequently asked questions about Starter

Country of origin, founding year, categories and parent brands.