Starter Black Label

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Overview

Starter Black Label is a premium lifestyle extension line launched in 2012, derived from the U.S. sports apparel brand Starter (founded in 1971 by David Beckerman in New Haven, Connecticut, USA). Centered on its logo, it offers fashion-oriented apparel, headwear, and accessories, and is characterized by collections that combine the context of teamwear with street elements.

Concept

A premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1971
1971 Parent brand
Starter
Clothing

A premium line that modernizes heritage

Starter Black Label is a premium/lifestyle extension line launched to bring the heritage o

Starter Black Label is a premium/lifestyle extension line launched to bring the heritage of Starter, a sports brand founded in 1971, into the fashion sphere. Launched in 2012, it reworks iconic elements associated with the parent brand, such as league licensing and teamwear (including satin jackets), into contemporary streetwear and fashion products across apparel, headwear, and accessories. While the parent brand focuses on official team gear and licensed products, Starter Black Label occupies a premium position, appealing to the youth lifestyle market through limited collaborations and trend-oriented collections.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Starter Black Label

Country of origin, founding year, categories and parent brands.