Awake NY is a streetwear brand launched in New York City in 2012 by Queens native Angelo Baque. Centered on basics such as T-shirts and sweatshirts, it also offers seasonal collections and tailored pieces that reference elements of downtown New York in the early 1990s. Reflecting New York’s diversity and the spirit of its five boroughs, the brand considers supporting communities a central pillar of its work.
Concept
A reflection of the diversity that continues to define the city’s landscape, Awake NY draws on a plethora of Baque’s influences to capture the spirit and sensibility of the five boroughs. As the brand grows globally, community remains a core pillar.