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FERVOUR by ModCloth
Basic information
- Country
- United States
- Founded
- 2012
- Category
- Clothing
Overview
FERVOUR by ModCloth was the name of a private label for women’s apparel launched by the US online retailer ModCloth. The FERVOUR trademark was filed in the United States in 2012 and was used for clothing categories including coats, jackets, dresses, skirts, and blouses. Items bearing the same name were also sold at a ModCloth pop-up in 2013.
Parent brands
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ModCloth 2002
Against the background of the “FERVOUR” trademark (registration number 4506143), which ModCloth had applied for and registered for apparel, “FERVOUR by ModCloth” circulated as a brand designation on products, serving as a label associated with the company. While ModCloth operates as a multi-brand retailer that also carries external brands, this label served to identify “apparel originating from ModCloth” under a separate name. The trademark was cancelled in 2020 through a Section 8 proceeding, and in recent years the company’s own-label promotion has foregrounded the wording “ModCloth namesake label.”
A former in-house apparel label line under a separate name