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ModCloth

Basic information

Country
United States
Founded
2002

Overview

ModCloth is a vintage-inspired online retailer for women, founded in 2002 in Pittsburgh, Pennsylvania, United States, by Susan Gregg-Koger and Eric Koger. It offers dresses, tops, shoes, accessories, and other items, and its own “ModCloth” label offers sizes from XS to 4X. Its stated operating policy also emphasizes community and inclusivity, including donations to organizations that support women.

Concept

making vintage-meets-modern designs available to everyone.

Sub-brands

  • FERVOUR by ModCloth 2012

    Against the background of the “FERVOUR” trademark (registration number 4506143), which ModCloth had applied for and registered for apparel, “FERVOUR by ModCloth” circulated as a brand designation on products, serving as a label associated with the company. While ModCloth operates as a multi-brand retailer that also carries external brands, this label served to identify “apparel originating from ModCloth” under a separate name. The trademark was cancelled in 2020 through a Section 8 proceeding, and in recent years the company’s own-label promotion has foregrounded the wording “ModCloth namesake label.”

    A former in-house apparel label line under a separate name