Umbro is a sports brand founded in 1924 in Wilmslow, England, by brothers Harold and Wallace Humphreys. With a focus on football, it offers uniforms, training w...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for majo...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Champion
Champion shows a stronger emphasis on Polished & dressy.
Champion shows a stronger emphasis on Minimal & basics.
FRED PERRY is a sports and fashion brand founded in Britain in 1952 by British tennis player Fred Perry together with Austrian footballer Tibby Wegner. With its...
Sporty & sportswear
Streetwear
Polished & dressy
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Champion
Champion shows a stronger emphasis on Outdoor & functional.
Levi's is a denim apparel brand of Levi Strauss & Co., founded by Levi Strauss in San Francisco, USA, in 1853. In 1873, together with tailor Jacob Davis, the co...
Streetwear
Trends & youth culture
Polished & dressy
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Champion
Champion shows a stronger emphasis on Sporty & sportswear.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from Champion
The North Face shows a stronger emphasis on Outdoor & functional.
Kangol is a headwear-focused brand based in Cleator, Cumbria, England. The brand name originated in 1938. In 1918, after World War I, Jack Spreiregen began hand...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Champion
Champion shows a stronger emphasis on Sporty & sportswear.
Kangol shows a stronger emphasis on Decoration & playfulness.
Kappa is a sportswear brand founded in Turin, Italy, in 1967. Today, under BasicNet S.p.A., it offers apparel, footwear, and accessories across both sport and l...
Sporty & sportswear
Streetwear
Outdoor & functional
Shared traits
The brands share distinctive designs and sports influences.
Differences from Champion
Champion shows a stronger emphasis on Streetwear.
Kappa shows a stronger emphasis on Outdoor & functional.
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop...
Trends & youth culture
Outdoor & functional
Streetwear
Shared traits
The brands share interest in archival pieces and refined everyday staples.
Differences from Champion
Champion shows a stronger emphasis on Sporty & sportswear.
Dickies is a workwear brand founded in 1922 in Fort Worth, Texas, USA, by C.N. Williamson and E.E. “Colonel” Dickie. Starting with bib overalls, it offers workw...
Streetwear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from Champion
Champion shows a stronger emphasis on Sporty & sportswear.
Champion shows a stronger emphasis on Trends & youth culture.
Carhartt is a workwear brand founded by Hamilton Carhartt in Detroit, Michigan, USA, in 1889. Its core offering is work clothing designed with an emphasis on du...
Streetwear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from Champion
Champion shows a stronger emphasis on Sporty & sportswear.
Carhartt shows a stronger emphasis on Outdoor & functional.
Sean John is a menswear-focused fashion brand founded in 1998 in New York, USA, by Sean Combs. Centered on “luxe leisure,” which blends street culture with cont...
Streetwear
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Champion
Champion shows a stronger emphasis on Sporty & sportswear.
Sean John shows a stronger emphasis on Decoration & playfulness.
LACOSTE is a French sports fashion brand founded in 1933 by French tennis player René Lacoste and entrepreneur André Gillier. With its crocodile logo and polo s...
Sporty & sportswear
Polished & dressy
Streetwear
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from Champion
Champion shows a stronger emphasis on Streetwear.
Lacoste shows a stronger emphasis on Avant-garde & designer.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.