Tagline
Original since 1952.
FRED PERRY is a sports and fashion brand founded in Britain in 1952 by British tennis player Fred Perry together with Austrian footballer Tibby Wegner. With its Laurel Wreath logo as its emblem, the brand offers polo shirts, track jackets, knitwear, accessories, and more, and became popular while also becoming associated with British subcultures.
Concept
The Laurel Wreath remains a signature of both individuality and of belonging, from elite sportsmen to fringe subcultures.