Fulton

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Primary categories

Overview

Tagline

Designed for the British weather. Loved worldwide.
Fulton is a British umbrella brand founded in 1956 in Whitechapel, London, by inventor and engineer Arnold Fulton. It is now led by his son Nigel and offers a wide range of products, including folding umbrellas, walking umbrellas, golf umbrellas, children’s umbrellas, and UV-protective and performance-focused styles. In addition to signature lines such as Birdcage, it also has collections such as William Morris by Fulton and The National Gallery by Fulton, combining practicality for the British weather with fashion.

Concept

Thoughtful engineering combined with the latest catwalk fashion designs.

Fulton characteristics

Fulton: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Fulton

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Fulton relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2019
2019 Sub-brand
Diamond Collection by Fulton
Accessories

The brand’s top-tier collection, with an emphasis on materials

Diamond Collection by Fulton is Fulton’s official luxury collection, introduced in 2019 an

Diamond Collection by Fulton is Fulton’s official luxury collection, introduced in 2019 and described as having taken more than three years to develop. It combines premium woven fabrics, wooden or leather handles, detailed hardware, and dedicated cases, and uses a technical frame designed to enhance durability along with hand assembly. Compared with its regular practical lines and collaborative collections, it is positioned as its top-tier collection, with the greatest emphasis on material selection and finishing.

- Sub-brand
The National Gallery by Fulton
Accessories

A collaborative design line featuring designs inspired by celebrated paintings

The National Gallery by Fulton is an official collection developed under a licensing agree

The National Gallery by Fulton is an official collection developed under a licensing agreement with National Gallery Company. It is presented as a collaborative line combining classic Fulton styles with motifs from celebrated paintings. Artwork designs are applied to existing styles such as Bloomsbury, Minilite, and Birdcage, placing art-inspired designs on practical umbrellas. It is one of the collaborative lines alongside William Morris by Fulton.

- Sub-brand
William Morris by Fulton
Accessories

A collaborative design line featuring British designs

William Morris by Fulton is an official collection developed by Fulton as part of its desi

William Morris by Fulton is an official collection developed by Fulton as part of its designer collaboration series, centered on prints featuring 19th-century Morris designs. It applies these patterns to established shapes such as Birdcage, Minilite, Tiny, and Kensington, adding ornamentation to practical models. Alongside The National Gallery by Fulton, it occupies a central place among the collaboration lines that incorporate external designs.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Fulton

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Activities and occasions

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