James Purdey & Sons

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Overview

Tagline

Discover how our name has become synonymous with British shooting excellence.
James Purdey & Sons is a British firearms and sporting brand founded in London in 1814 by James Purdey. Its core business is high-end bespoke shotguns and rifles, alongside clothing and accessories, a shooting school, and a sporting agency. Its official statement says it “brings together the tradition of game shooting and sportsmen through the making of exceptional firearms,” and it has held a Royal Warrant since 1868. It became part of the Richemont Group in 1994.

Concept

We connect sportsmen to the esteemed tradition of game shooting through the craft of exceptional firearms.

James Purdey & Sons characteristics

James Purdey & Sons: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of James Purdey & Sons

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of James Purdey & Sons relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about James Purdey & Sons

Country of origin, founding year, categories and parent brands.

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