Tagline
Be free, be yourself
MARY QUANT is a British brand that began in 1955, when designer Mary Quant and Alexander Plunkett Green opened the boutique BAZAAR on King's Road in Chelsea, London. Unbound by established rules, it values intuition and proposes freely combining cosmetics, fashion, and miscellaneous goods into a “look.” The brand icon is the “black daisy.” Its brand concept is “Be free, be yourself.”
Concept
“Be free, be yourself”—that means thinking and creating freely, guided by intuition rather than bound by established rules. The distinctive and curious outlook of Mary Quant, who created a cultural movement with this spirit, is the brand concept of MARY QUANT. The concept is to be free from conventional ideas in every era and to shine more vibrantly than before. With a commitment to quality in everything, from product sales to services, and to retaining design appeal and a sense of playfulness, the brand continues to offer ways to shape individuality and follow intuition.