Tagline
Curiosity sets me free
Daisy Doll by Mary Quant is a cosmetics brand that debuted on July 1, 2021, as the secondary brand of MARY QUANT, a London-born fashion and beauty brand. It offers eye and base makeup through variety shops across Japan and online, and simultaneously launched five types of eye and base makeup items (17 products in total) as its first collection. Its concept is “Curiosity sets me free,” and it proposes enjoying makeup freely, as one would change outfits in fashion.
Concept
Looking in the mirror is a chance to meet a new self. The concept is about enjoying makeup more freely and expressing one’s individuality, as one would change outfits in fashion. It offers heart-lifting moments to those with an abundance of curiosity. The colorful, playful spirit draws on MARY’s inspiration, which has continued to express herself just as she is.