ABOUTBLANK

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Overview

ABOUT:BLANK is a British menswear brand founded in 2021 in East London by Jack Henderson and Perry Davis. Centered on a minimalist aesthetic, it aims to elevate everyday life through considered material selection and sharp design. Its signature range centers on T-shirts with boxy cuts, alongside knitwear and trousers. The brand has grown through limited drops and a community-focused approach, and is stocked by select retailers including END. and Harrods.

Concept

Create contemporary menswear for a community-first audience; elevate the everyday through considered materials and sharp design.

ABOUTBLANK characteristics

ABOUTBLANK: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of ABOUTBLANK

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ABOUTBLANK relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ABOUTBLANK

Country of origin, founding year, categories and parent brands.

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