Tagline
Jewellery brand for cool and modern chains
NORMA. is a gender-neutral jewellery brand based in London and created by Harriet Williams. It was registered as a company in 2021 (Companies House company information) and advocates ethical and sustainable practices. It uses recycled materials and produces jewellery in small batches in London, with a focus on pieces for everyday use that can be worn for a long time.
Concept
The essence of NORMA. is to capture that effortless elegance—jewellery that compliments your style without overshadowing it.