GOOD SQUISH was launched in London in 2021 by Billie-Jo Cronin and is operated jointly with Phoenix-Blu. The hair accessories brand focuses on scrunchies and small-batch and limited production using deadstock fabrics sourced from across the UK, with an emphasis on making high-quality remnants into one-of-a-kind pieces.
Concept
Central to the brand is commitment to responsibility, by sourcing deadstock fabrics across the UK, the studio transforms high-quality remnants into timeless, often one-of-a-kind staples.