O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share connections to subcultures and interest in archival pieces.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Decoration & playfulness.
O'Neill shows a stronger emphasis on Outdoor & functional.
Billabong is a surfwear brand founded in 1973 by Gordon Merchant and Rena Merchant on Australia's Gold Coast. Originating with boardshorts, it offers surf-inspi...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share connections to subcultures and spring and summer styles.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Decoration & playfulness.
SUNDEK shows a stronger emphasis on Outdoor & functional.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for majo...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Outdoor & functional.
LACOSTE is a French sports fashion brand founded in 1933 by French tennis player René Lacoste and entrepreneur André Gillier. With its crocodile logo and polo s...
Sporty & sportswear
Polished & dressy
Streetwear
Shared traits
The brands share interest in archival pieces and spring and summer styles.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Outdoor & functional.
SUNDEK shows a stronger emphasis on Decoration & playfulness.
HUF is a skate/street brand that began with a boutique opened in 2002 in the Tenderloin district of San Francisco, USA, by professional skater Keith Hufnagel. T...
Streetwear
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from SUNDEK
HUF shows a stronger emphasis on Streetwear.
SUNDEK shows a stronger emphasis on Outdoor & functional.
Kangol is a headwear-focused brand based in Cleator, Cumbria, England. The brand name originated in 1938. In 1918, after World War I, Jack Spreiregen began hand...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share connections to subcultures and interest in archival pieces.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Sporty & sportswear.
Founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948, PUMA is a sports brand. It offers performance and sportstyle products globally, with footwear, ap...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Decoration & playfulness.
SUNDEK shows a stronger emphasis on Outdoor & functional.
La Martina, founded in Buenos Aires in 1985 by Lando Simonetti, is an Argentine polo sports and leisure brand. It began by producing technical equipment for pol...
Sporty & sportswear
Outdoor & functional
Luxury & heritage
Shared traits
The brands share distinctive designs and sports influences.
Differences from SUNDEK
La Martina shows a stronger emphasis on Luxury & heritage.
La Martina shows a stronger emphasis on Polished & dressy.
Dime is a skate and streetwear brand founded in 2005 in Montreal, Canada, by Antoine Asselin, Phil Lavoie, and others. It initially operated as a skate crew and...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share distinctive designs and original design.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Sporty & sportswear.
Le Coq Sportif is a sports brand founded by Émile Camuset in Romilly-sur-Seine, France, in 1882. It primarily offers apparel, footwear, and accessories, and its...
Sporty & sportswear
Polished & dressy
Outdoor & functional
Shared traits
The brands share distinctive designs and sports influences.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Decoration & playfulness.
SUNDEK shows a stronger emphasis on Outdoor & functional.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Decoration & playfulness.
Fairtex is a combat sports brand originating in Thailand. According to its official company profile, it was founded by Phillip Wong in 1958 and manufactures and...
Sporty & sportswear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from SUNDEK
SUNDEK shows a stronger emphasis on Outdoor & functional.
SUNDEK shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.