Billabong

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Overview

Tagline

Life's Better in Boardshorts
Billabong is a surfwear brand founded in 1973 by Gordon Merchant and Rena Merchant on Australia's Gold Coast. Originating with boardshorts, it offers surf-inspired apparel, swimwear, wetsuits, accessories, and more. The brand balances performance and everyday wearability through products rooted in surf culture, sells through retail and online channels around the world, and has multiple collections, including men's, women's, and performance lines.

Concept

Products rooted in surf culture that balance performance with everyday wearability.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
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- Sub-brand
Billabong A/Div (Adventure Division)
Clothing

An outdoor-oriented technical sub-line

Billabong A/Div (Adventure Division) is an outdoor- and adventure-oriented offshoot collec

Billabong A/Div (Adventure Division) is an outdoor- and adventure-oriented offshoot collection officially offered by Billabong, with products marketed under the A/Div designation. It is primarily composed of items such as Surftrek-style pants and functional jackets, as well as pieces featuring materials and specifications intended for use on trails and in cold-weather environments. Its use cases and functionality differ from the main surf/swim line, making it a technical sub-line that complements the brand’s outdoor range.

- Sub-brand
Billabong Furnace
Clothing

Specialist high-performance wetsuit and cold-weather line

Billabong Furnace is a high-performance family name used by Billabong for its wetsuit and

Billabong Furnace is a high-performance family name used by Billabong for its wetsuit and cold-weather product ranges. Centered on wetsuits that emphasize high thermal insulation and sustainability under line names such as “Furnace Natural,” it also spans related cold-weather apparel and boots. It is a sub-line serving a specialized area of surf products, with a focus on wetsuit insulation and materials technology.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Billabong

Country of origin, founding year, categories and parent brands.