dime

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Country: Canada
Founded: 2005 2000s
Category: Clothing Bags Accessories Wallets
Related brands: Clothing brands founded in the 2000s Clothing brands from Canada

Overview

Dime is a skate and streetwear brand founded in 2005 in Montreal, Canada, by Antoine Asselin, Phil Lavoie, and others. It initially operated as a skate crew and video production project, and developed into an apparel brand after making T-shirts for friends. It now offers apparel, accessories, and skate-related items, and is also available through stockists around the world.

Concept

Employing an irreverent approach to modern streetwear

dime characteristics

Main traits of dime

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of dime relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations

2023.07.22

ASICS

Dime × ASICS released a collaborative model of the GT-2160 on July 22, 2023. It is characterized by an approach that reinterprets the mood of the 2000s in a contemporary way.