October’s Very Own

Country

Canada

Founded

2008

Category

Clothing / Accessories / Footwear

October’s Very Own / OVO is a lifestyle brand founded in Toronto, Canada, in 2008 by Drake and a Toronto collective. It primarily offers streetwear, including hoodies, T-shirts, outerwear, and accessories, sold through directly operated stores and online. The brand promotes forging one’s own path and taking pride in one’s roots.

Founded in 2008 by Drake and a Toronto Collective, OVO celebrates the beauty of forging your own path and proudly embracing your roots.

• OVO Sound 2012

  “OVO Sound” was established as a music label bearing the name OVO (October’s Very Own), and functions as a sub-brand within the OVO brand that serves as a platform for music releases and artist activity. Operating alongside apparel-focused OVO, it extends OVO’s presence into music and is positioned as one of the elements that establishes OVO as a “lifestyle.”

  A sub-brand responsible for OVO’s music activities

• OVO Athletics 2014

  As a line derived from October’s Very Own (OVO), multiple items such as hoodies, T-shirts, and caps are offered under the name “OVO Athletics” on the official online store. Trademark registration for “OVO ATHLETICS” under October's Very Own IP Holdings has also been confirmed, covering categories including apparel, and the name is used for an independent line rather than a one-off project. Separate from seasonal drops and various collaborations, the line is positioned to reinforce the sports and teamwear context within OVO.

  A core derivative line centered on sportswear