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OVO Sound

Basic information

Country
Canada
Founded
2012

Overview

OVO Sound is an independent record label based in Toronto, Canada. It was launched in 2012 by Aubrey “Drake” Graham, Noah “40” Shebib, and Oliver El-Khatib, and operates under the name OVO (October’s Very Own), releasing and developing artists’ work and handling related projects.

Parent brands

  • October’s Very Own 2008

    “OVO Sound” was established as a music label bearing the name OVO (October’s Very Own), and functions as a sub-brand within the OVO brand that serves as a platform for music releases and artist activity. Operating alongside apparel-focused OVO, it extends OVO’s presence into music and is positioned as one of the elements that establishes OVO as a “lifestyle.”

    A sub-brand responsible for OVO’s music activities