O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and connections to subcultures.
Differences from Billabong
O'Neill shows a stronger emphasis on Outdoor & functional.
O'Neill shows a stronger emphasis on Polished & dressy.
SUNDEK is a surfwear and beachwear brand founded in San Francisco, U.S., in 1958. During the 1960s, it spread from California to Hawaii and the U.S. East Coast,...
Sporty & sportswear
Outdoor & functional
Decoration & playfulness
Shared traits
The brands share connections to subcultures and spring and summer styles.
Differences from Billabong
SUNDEK shows a stronger emphasis on Decoration & playfulness.
SUNDEK shows a stronger emphasis on Outdoor & functional.
FILA is a sports brand founded by the Fila brothers in Biella, Italy, in 1911. Its core offerings are apparel and footwear originating in sports such as tennis...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share concept-driven design and sports influences.
Differences from Billabong
FILA shows a stronger emphasis on Streetwear.
Billabong shows a stronger emphasis on Outdoor & functional.
Dime is a skate and streetwear brand founded in 2005 in Montreal, Canada, by Antoine Asselin, Phil Lavoie, and others. It initially operated as a skate crew and...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Billabong
Billabong shows a stronger emphasis on Sporty & sportswear.
La Martina, founded in Buenos Aires in 1985 by Lando Simonetti, is an Argentine polo sports and leisure brand. It began by producing technical equipment for pol...
Sporty & sportswear
Outdoor & functional
Luxury & heritage
Shared traits
The brands share concept-driven design and sports influences.
Differences from Billabong
La Martina shows a stronger emphasis on Luxury & heritage.
La Martina shows a stronger emphasis on Polished & dressy.
Founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948, PUMA is a sports brand. It offers performance and sportstyle products globally, with footwear, ap...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share sports influences and value for money.
Differences from Billabong
PUMA shows a stronger emphasis on Streetwear.
PUMA shows a stronger emphasis on Trends & youth culture.
Starter is a sports apparel brand founded by David Beckerman in New Haven, Connecticut, in 1971. Beginning with MLB, it expanded into licensed products for majo...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share connections to subcultures and sports influences.
Differences from Billabong
Starter shows a stronger emphasis on Streetwear.
Billabong shows a stronger emphasis on Outdoor & functional.
GANT is a fashion brand founded in 1949 in New Haven, Connecticut, United States, by Bernard Gantmacher and his sons. Centered on American sportswear and preppy...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and value for money.
Differences from Billabong
Gant shows a stronger emphasis on Polished & dressy.
Gant shows a stronger emphasis on Minimal & basics.
J.Crew is an apparel brand founded in the United States in 1983 by Mitchell Cinader and Saul Charles. Starting as a catalog business, it offers clothing, shoes,...
Polished & dressy
Minimal & basics
Sporty & sportswear
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Billabong
Billabong shows a stronger emphasis on Sporty & sportswear.
J.Crew shows a stronger emphasis on Polished & dressy.
RUSSELL ATHLETIC is a sportswear brand founded in 1902 by Benjamin Russell in Alexander City, Alabama, USA. With a heritage rooted in American sports, symbolize...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and sports influences.
Differences from Billabong
RUSSELL ATHLETIC shows a stronger emphasis on Minimal & basics.
RUSSELL ATHLETIC shows a stronger emphasis on Polished & dressy.
HUF is a skate/street brand that began with a boutique opened in 2002 in the Tenderloin district of San Francisco, USA, by professional skater Keith Hufnagel. T...
Streetwear
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and value for money.
Differences from Billabong
HUF shows a stronger emphasis on Streetwear.
Billabong shows a stronger emphasis on Outdoor & functional.
Fairtex is a combat sports brand originating in Thailand. According to its official company profile, it was founded by Phillip Wong in 1958 and manufactures and...
Sporty & sportswear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share distinctive designs and connections to subcultures.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.