HUF

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Overview

Tagline

Build. Destroy. Rebuild.
HUF is a skate/street brand that began with a boutique opened in 2002 in the Tenderloin district of San Francisco, USA, by professional skater Keith Hufnagel. The shop carried leading skate, streetwear, and sneaker brands before expanding into its own collections. Now based in Los Angeles, HUF offers apparel, footwear, and accessories, and collaborates with a diverse range of creatives, including artists and musicians. In 2017, TSI Holdings made HUF Holdings a subsidiary.

Concept

For over 15 years, HUF has been dedicated to pushing the culture forward, by refusing to conform to it.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HUF

Country of origin, founding year, categories and parent brands.