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Peacebird

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Country
China
Founded
1996 1990s
Category
Clothing Bags Accessories Lifestyle products Wallets
Related brands
Clothing brands founded in the 1990s Clothing brands from China

Primary categories

Related categories

Overview

Tagline

Let everyone enjoy the fun of fashion!
PEACEBIRD is a fashion brand founded in 1996 in Ningbo, Zhejiang Province, China, by Zhang Jiangping. As a customer-centric apparel retailer, it focuses primarily on menswear and womenswear and operates multiple lines, including PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and MINI PEACE. Its official mission is “Let everyone enjoy the fun of fashion.” It has grown around creative R&D, fashion design, and omnichannel marketing, and was listed on the Shanghai Stock Exchange in 2017 (603877).

Concept

Centered on the brand’s creative R&D, fashion design, and omnichannel marketing

Peacebird characteristics

Peacebird: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Peacebird

Trends & youth culture
Adoption of trends and connections to youth culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Peacebird relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1996-2001
1996 Sub-brand
PEACEBIRD MEN
Clothing

The main line serving as the core offering for adult men

Within PEACEBIRD’s brand portfolio, this is the core line for adult men, paired with PEACE

Within PEACEBIRD’s brand portfolio, this is the core line for adult men, paired with PEACEBIRD WOMEN. Its official page defines its positioning around “fashion, vitality, and Asia,” highlighting patterns tailored to Asian body types, distinctive cutting techniques, and material design focused on comfort. Within the broader brand, it is developed as the main line serving adult men, distinct from LEDiN for young women and MINI PEACE for children’s clothing.

2001 Sub-brand
PEACEBIRD WOMEN
Clothing

The principal line at the core of the offering for urban women

Within PEACEBIRD’s brand portfolio, this is the core line for adult women, alongside PEACE

Within PEACEBIRD’s brand portfolio, this is the core line for adult women, alongside PEACEBIRD MEN. Officially positioned as a womenswear line for urban women, it takes “Live out my brilliance” as its essence. Its design centers on fashion, vitality, and an Asian sensibility, and also features international models to propose new ways of dressing for urban women. Among the company’s lines, it is the principal line for adult women, paired with PEACEBIRD MEN for adult men, while serving a different audience from LEDiN and MINI PEACE.

Collaboration partners

Dates and partner brands

All collaborations
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NICOPANDA

A capsule collection and experiential pop-up by Nicopanda and Peacebird for the Chinese market. Spatial installations and limited-edition products were presented at major shopping malls across China, including Paradise Walk.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromChinafounded in1996

PEACEBIRD MEN China Founded in 1996 Clothing In common Clothingbrands fromChinafounded in1996

Brands from China founded in the 1990s

China LI-NING China Founded in 1990 Clothing In common Brands from China founded in the 1990s
Li-Ning China Founded in 1990 Footwear In common Brands from China founded in the 1990s

Frequently asked questions about Peacebird

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear Womenswear

Related links

Brands from China Brands founded in 1996 Brands founded in the 1990s Brands from China founded in 1996 Brands from China founded in the 1990s Clothing brands Clothing brands from China Clothing brands founded in the 1990s