Hanes

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Primary categories

Overview

Tagline

Comfortable Clothing for Every Body
Hanes is an apparel brand founded by John Wesley Hanes in 1901 in Winston-Salem, North Carolina, United States. It sells basic products with a focus on comfort internationally, centered on underwear, casualwear, hosiery, and socks. Its signature lines include Hanes Originals and Beefy-T. The brand is still active, and its corporate group operates under Gildan.

Hanes characteristics

Hanes: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Hanes

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Hanes relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
7 brands
Founded
1975-2024
1975 Sub-brand
Hanes Beefy-T
Clothing

A core line responsible for classic heavyweight T-shirts.

A derivative line representing parent brand Hanes in the T-shirt category, offered in heav

A derivative line representing parent brand Hanes in the T-shirt category, offered in heavyweight cotton T-shirts and long-sleeve T-shirts. It has a lineage that includes Beefy Tees for All and is a core line of classic plain T-shirts that foregrounds greater fabric weight and durability than ordinary basic T-shirts. Unlike the functional base layers of Hanes Moves and Hanes Ultimate, it provides the foundation for T-shirts worn on their own. A long-standing staple, it is the brand’s most readily recognizable T-shirt-focused line.

1998 Sub-brand
Hanes Sport
Clothing

An activewear line for sports.

A sports-oriented line from the parent brand Hanes, centered on performance T-shirts and p

A sports-oriented line from the parent brand Hanes, centered on performance T-shirts and polo shirts bearing the Cool DRI designation, as well as sports bras. Whereas Hanes Moves focuses mainly on innerwear, this line places greater emphasis on activewear worn as outerwear, expanding its uses from everyday clothing to exercise and leisure. It is positioned as a more outward-facing presentation of Hanes’ functional tops.

2010 Sub-brand
Hanes EcoSmart
Clothing

A staple casualwear line featuring environmentally conscious materials.

A derivative line that expands parent brand Hanes’ casualwear and sweatshirt offerings. It

A derivative line that expands parent brand Hanes’ casualwear and sweatshirt offerings. It is used for items such as hoodies, sweatshirts, jogger pants, and bottoms for kids, and brings together cotton-blend fleece and everyday wear under the EcoSmart name. While Hanes focuses on innerwear, this line plays a role in broadening its range of sweatshirt-style items suited to outdoor use and relaxation, complementing basic everyday wear.

2022 Sub-brand
Hanes Comfort, Period.
Clothing

A dedicated menstrual-care line supported by absorbency.

A menstrual-care line under the parent brand Hanes, clearly emphasizing absorbency. Its of

A menstrual-care line under the parent brand Hanes, clearly emphasizing absorbency. Its offerings include boxer briefs, women’s bikini underwear, and girls’ hipsters, with products organized by absorbency and protection levels. While Hanes Ultimate and Hanes Originals expand everyday underwear offerings, this line focuses its assortment on menstrual care, clearly distinguishing its target category.

2023 Sub-brand
Hanes Originals
Clothing

A lifestyle line that expands its offering through soft materials.

A derivative collection that expands its material offering around SuperSoft and Comfywear,

A derivative collection that expands its material offering around SuperSoft and Comfywear, separate from parent brand Hanes’ staple underwear range. Spanning women’s, men’s, and kids’ products, it foregrounds ultra-soft bamboo-derived materials, breathability, and lightness. It adds an alternative entry point emphasizing texture and comfort to the brand’s core underwear and tops categories, and differs in character from function-focused lines such as Hanes Ultimate and Hanes Moves.

2024 Sub-brand
Hanes Moves
Clothing

A functional line specializing in products for exercise.

A derived collection within the parent brand Hanes, focused on comfort during exercise. Ce

A derived collection within the parent brand Hanes, focused on comfort during exercise. Centered on men’s moisture-wicking, quick-drying boxer briefs, it also extends to undershirts, breathable socks, and women’s sports bras and activewear. Combining X-Temp and Total Support Pouch, it is an underwear-led functional line designed to better address stuffiness and friction. Although it has a strong men’s-oriented image, its uses extend to the whole family.

- Sub-brand
Hanes Ultimate
-

A core innerwear line supported by high functionality.

A collection representing parent brand Hanes’ innerwear category, with a broad range spann

A collection representing parent brand Hanes’ innerwear category, with a broad range spanning men, women, and children. It combines features such as Tagless, Cool Comfort, and Total Support Pouch, bringing underwear and undershirts together as core lines for the whole family. In contrast to the material-focused appeal of Hanes Originals and the athletic use of Hanes Moves, it is positioned as the line that most consistently provides comfort and functionality for everyday use.

Collaboration partners

Dates and partner brands

All collaborations
2025.04.11

GDC

A collaboration between Hanes and GDC. They released GDC-customized T-shirts, with the white “SHIRO” and black “KURO” T-shirts in one pack. Released on 4/11, the pack also included embroidery, stickers, and other items.

2017.08.18

NICOPANDA

The NICOPANDA × Hanes collaboration was presented at Nordstrom's Pop-In@Nordstrom. It offered exclusive T-shirt designs, launched on August 18, and ran through September 24.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Hanes

Country of origin, founding year, categories and parent brands.

Related keywords

Related links