Tagline
Protect This House
Under Armour Makes Athletes Better
Parent brands and sub-brands, ordered by founding year.
Core hot-weather base-layer line
A core base-layer/compression line primarily intended for use in hot conditions, which Und
A core base-layer/compression line primarily intended for use in hot conditions, which Under Armour identifies as the starting point of its development in 1996. Centered on sweat management and quick drying, as well as ease of movement through a close fit, it serves as the “first layer on and last layer off” during training. Designed as a counterpart to cold-weather Under Armour ColdGear®, it helps organize performance lines by season and environment.
Core base-layer line for cold conditions
A core line of thermal base layers launched by Under Armour in 1997, following HeatGear, p
A core line of thermal base layers launched by Under Armour in 1997, following HeatGear, primarily for wear in cold environments. Its design premise is to maintain mobility and a dry feel while ensuring warmth, including through features such as a two-layer construction. It serves as a foundation for winter practice, competition, and outdoor training. Positioned as a seasonal core line alongside HeatGear, it also provides a technical foundation for other related categories, such as Sportstyle and Tactical.
A donation-linked graphic offshoot line
A derivative collection bringing together products under the “UA Freedom” name, linked to
A derivative collection bringing together products under the “UA Freedom” name, linked to Under Armour’s donation and support activities. It clearly aims to channel support through wearing its products to organizations that assist the military, veterans, first responders, and others, and consists mainly of everyday-oriented items such as graphic T-shirts and hoodies. Running alongside the main performance-focused line, it serves to make the brand’s social initiatives more visible.
A footwear pillar focused on responsive cushioning
A footwear line derived from Under Armour and introduced in 2018, centered on cushioning (
A footwear line derived from Under Armour and introduced in 2018, centered on cushioning (bounce and energy return). Developed primarily for running, it is offered as a platform designed to balance shock absorption with a sense of propulsion, forming one of the technical pillars of the brand’s footwear development. While HeatGear/ColdGear apparel addresses “environmental optimization for base layers,” UA HOVR™ complements the lineup by delivering a “performance experience underfoot.”
A Sportstyle line that brings a streetwear dimension
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a di
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a different space from training-led performance apparel, spanning the boundary between sports and everyday life. It retains the context of performance for athletes while emphasizing an appearance suited to streetwear and a broad range of wearing occasions. Running alongside core performance lines such as HeatGear and ColdGear, it serves to broaden the brand’s point of entry.
A tactical specialist line designed for field use.
A derivative line that Under Armour develops specifically for the tactical community under
A derivative line that Under Armour develops specifically for the tactical community under the name “UA Tactical.” The brand made a clear commitment to the tactical field in 2018, emphasizing durability and comfort for use in the field and during training, along with a design philosophy based on wear in mission environments. Its intended use differs from that of lines focused primarily on conventional sports, and it serves to expand the range of products for duty and equipment contexts while drawing on functional foundations such as HeatGear and ColdGear.
A line that strengthens the design of new Sportstyle offerings
Announced by Under Armour in August 2025 as the “UA HALO collection,” this derivative coll
Announced by Under Armour in August 2025 as the “UA HALO collection,” this derivative collection leans toward sportswear style while bringing together performance elements and design. It operates within the brand’s expanding “sportstyle (performance × street)” context, positioned to lead design proposals for new products. Its role is distinct from the core performance line, functioning as a line that broadens the range of expression for everyday wear.
Core hot-weather base-layer line
A core base-layer/compression line primarily intended for use in hot conditions, which Und
A core base-layer/compression line primarily intended for use in hot conditions, which Under Armour identifies as the starting point of its development in 1996. Centered on sweat management and quick drying, as well as ease of movement through a close fit, it serves as the “first layer on and last layer off” during training. Designed as a counterpart to cold-weather Under Armour ColdGear®, it helps organize performance lines by season and environment.
Core base-layer line for cold conditions
A core line of thermal base layers launched by Under Armour in 1997, following HeatGear, p
A core line of thermal base layers launched by Under Armour in 1997, following HeatGear, primarily for wear in cold environments. Its design premise is to maintain mobility and a dry feel while ensuring warmth, including through features such as a two-layer construction. It serves as a foundation for winter practice, competition, and outdoor training. Positioned as a seasonal core line alongside HeatGear, it also provides a technical foundation for other related categories, such as Sportstyle and Tactical.
A donation-linked graphic offshoot line
A derivative collection bringing together products under the “UA Freedom” name, linked to
A derivative collection bringing together products under the “UA Freedom” name, linked to Under Armour’s donation and support activities. It clearly aims to channel support through wearing its products to organizations that assist the military, veterans, first responders, and others, and consists mainly of everyday-oriented items such as graphic T-shirts and hoodies. Running alongside the main performance-focused line, it serves to make the brand’s social initiatives more visible.
A footwear pillar focused on responsive cushioning
A footwear line derived from Under Armour and introduced in 2018, centered on cushioning (
A footwear line derived from Under Armour and introduced in 2018, centered on cushioning (bounce and energy return). Developed primarily for running, it is offered as a platform designed to balance shock absorption with a sense of propulsion, forming one of the technical pillars of the brand’s footwear development. While HeatGear/ColdGear apparel addresses “environmental optimization for base layers,” UA HOVR™ complements the lineup by delivering a “performance experience underfoot.”
A Sportstyle line that brings a streetwear dimension
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a di
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a different space from training-led performance apparel, spanning the boundary between sports and everyday life. It retains the context of performance for athletes while emphasizing an appearance suited to streetwear and a broad range of wearing occasions. Running alongside core performance lines such as HeatGear and ColdGear, it serves to broaden the brand’s point of entry.
A tactical specialist line designed for field use.
A derivative line that Under Armour develops specifically for the tactical community under
A derivative line that Under Armour develops specifically for the tactical community under the name “UA Tactical.” The brand made a clear commitment to the tactical field in 2018, emphasizing durability and comfort for use in the field and during training, along with a design philosophy based on wear in mission environments. Its intended use differs from that of lines focused primarily on conventional sports, and it serves to expand the range of products for duty and equipment contexts while drawing on functional foundations such as HeatGear and ColdGear.
A line that strengthens the design of new Sportstyle offerings
Announced by Under Armour in August 2025 as the “UA HALO collection,” this derivative coll
Announced by Under Armour in August 2025 as the “UA HALO collection,” this derivative collection leans toward sportswear style while bringing together performance elements and design. It operates within the brand’s expanding “sportstyle (performance × street)” context, positioned to lead design proposals for new products. Its role is distinct from the core performance line, functioning as a line that broadens the range of expression for everyday wear.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Under Armour is from United States.
Under Armour was founded in 1996.
Under Armour covers the following categories: Clothing, Bags, Accessories, Footwear, Textiles and material technology.