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UA HOVR™

Country
United States
Founded
2018 2010s
Category
Footwear Textiles and material technology

Primary categories

Related categories

Overview

Tagline

zero gravity feel
UA HOVR is a proprietary cushioning platform introduced in 2018 by the U.S. sports brand Under Armour. It was first used in the UA HOVR Sonic and Phantom running shoes, and was later adopted across a wide range of footwear, including training, basketball, golf, and boots. Centered on combining cushioning with responsiveness (energy return), some models also offered a feature that records running metrics through integration with MapMyRun.

Concept

UA HOVR™ cushioning is all about returning energy

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1996
1996 Parent brand
Under Armour
Clothing

A footwear pillar focused on responsive cushioning

A footwear line derived from Under Armour and introduced in 2018, centered on cushioning (

A footwear line derived from Under Armour and introduced in 2018, centered on cushioning (bounce and energy return). Developed primarily for running, it is offered as a platform designed to balance shock absorption with a sense of propulsion, forming one of the technical pillars of the brand’s footwear development. While HeatGear/ColdGear apparel addresses “environmental optimization for base layers,” UA HOVR™ complements the lineup by delivering a “performance experience underfoot.”

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from United States founded in 2018

Crocs LiteRide United States Founded in 2018 Footwear In common Footwear brands from United States founded in 2018 Nike ISPA United States Founded in 2018 Footwear In common Footwear brands from United States founded in 2018

Brands from United States founded in 2018

ERL United States Founded in 2018 Clothing In common Brands from United States founded in 2018 HIDDEN.NY United States Founded in 2018 Clothing In common Brands from United States founded in 2018 John Elliott Women's United States Founded in 2018 Clothing In common Brands from United States founded in 2018 MARKGONG United States Founded in 2018 Clothing In common Brands from United States founded in 2018

Frequently asked questions about UA HOVR™

Country of origin, founding year, categories and parent brands.