UA Tactical is a collection for the military and tactical sectors offered by the US-origin sports brand Under Armour. Its lineup centers on tactical boots, pants, polos, base layers, and socks, with an emphasis on durability and comfort for use on missions and in the field. Its official messaging states that it supports people who embody personal responsibility, self-reliance, and readiness in the face of adversity.
Concept
Support those who embody personal responsibility, self-reliance, and readiness in the face of adversity; and live a life that inspires others to do the same.