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PERFORMANCE APPAREL
Basic information
- Country
- United States
- Founded
- 2018
- Category
- Clothing
Overview
PERFORMANCE APPAREL is the sportswear collection of New Era, founded by Erhard Koch in 1920 in Buffalo, New York, USA. It began full-scale development in 2018 and offers functional apparel suited to settings ranging from active pursuits to everyday wear. Its lines are suited to activities including gym workouts, yoga, fitness, running, and basketball, and are centered on combining functionality with New Era’s design aesthetic.
Concept
A collection that combines functional apparel with New Era’s distinctive design aesthetic, suited to a wide range of settings from sports to everyday wear
Parent brands
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New Era 1920
PERFORMANCE APPAREL is an official collection developed by New Era to expand from headwear into sportswear. Designed for sportswear use ranging from active settings to everyday wear, it includes training apparel for gym workouts, yoga, and fitness, as well as items specialized for basketball. Unlike NEW ERA® GOLF, optimized for golf, NEW ERA® OUTDOOR, designed for outdoor activities, and NEW ERA® BLACK LABEL, casual wear focused on materials and details, it is a core line offering performance apparel across multiple areas of sports and exercise.
A sportswear line spanning multiple sports