Tagline
A-LESS-GREY
ALES GREY is a footwear brand founded in 2018 by Steve Patino, known as “Sneaker Steve,” who is based in Los Angeles, U.S. and has more than 30 years of experience in the footwear industry. Its product range includes sneakers, clogs, non-slip shoes, and recovery slides, designed for frontline workers, outdoor enthusiasts, and people who prioritize foot health and recovery. Centered on circular footwear production and local manufacturing that combine advanced engineering and injection-molding technology with bio-based and recycled materials, the brand champions “A-LESS-GREY” and aims to reduce plastic pollution in the footwear industry.
Concept
Reimagining Footwear — One World’s First, One Step, One Product Generation at a Time