UA Sportstyle

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Overview

UA Sportstyle is a lifestyle-oriented collection introduced in 2018 by the US sports brand Under Armour. Its parent brand, Under Armour, was founded by Kevin Plank in 1996. Centered on apparel and footwear, the collection offers products that combine performance with everyday style, including notable shoes such as UA Forge 96, as well as jackets and jogger pants. It is still sold through the official online store and directly operated stores.

Concept

adapting Under Armour’s athletic legacy into a new line of apparel and footwear at the intersection of performance and style.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1996
1996 Parent brand
Under Armour
Clothing

A Sportstyle line that brings a streetwear dimension

Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a di

Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a different space from training-led performance apparel, spanning the boundary between sports and everyday life. It retains the context of performance for athletes while emphasizing an appearance suited to streetwear and a broad range of wearing occasions. Running alongside core performance lines such as HeatGear and ColdGear, it serves to broaden the brand’s point of entry.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about UA Sportstyle

Country of origin, founding year, categories and parent brands.