Concept
adapting Under Armour’s athletic legacy into a new line of apparel and footwear at the intersection of performance and style.
adapting Under Armour’s athletic legacy into a new line of apparel and footwear at the intersection of performance and style.
Parent brands and sub-brands, ordered by founding year.
A Sportstyle line that brings a streetwear dimension
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a di
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a different space from training-led performance apparel, spanning the boundary between sports and everyday life. It retains the context of performance for athletes while emphasizing an appearance suited to streetwear and a broad range of wearing occasions. Running alongside core performance lines such as HeatGear and ColdGear, it serves to broaden the brand’s point of entry.
A Sportstyle line that brings a streetwear dimension
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a di
Introduced by Under Armour in 2018 as a “new category,” this derivative line occupies a different space from training-led performance apparel, spanning the boundary between sports and everyday life. It retains the context of performance for athletes while emphasizing an appearance suited to streetwear and a broad range of wearing occasions. Running alongside core performance lines such as HeatGear and ColdGear, it serves to broaden the brand’s point of entry.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
UA Sportstyle is from United States.
UA Sportstyle was founded in 2018.
UA Sportstyle covers the following categories: Clothing, Footwear.
UA Sportstyle is a sub-brand of Under Armour.