Under Armour Freedom Collection

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Overview

Tagline

WORKS HARD. GIVES BACK.
Under Armour Freedom Collection is an apparel and accessories collection associated with UA Freedom, an initiative by the U.S. sports brand Under Armour launched in 2010. It is offered with the aim of giving back to partner organizations that support military personnel, veterans, first responders, and others, as well as supporting communities through purchases.

Concept

The Under Armour Freedom Collection’s goal is to support and inspire the brave men and women dedicated to protecting us, every day.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1996
1996 Parent brand
Under Armour
Clothing

A donation-linked graphic offshoot line

A derivative collection bringing together products under the “UA Freedom” name, linked to

A derivative collection bringing together products under the “UA Freedom” name, linked to Under Armour’s donation and support activities. It clearly aims to channel support through wearing its products to organizations that assist the military, veterans, first responders, and others, and consists mainly of everyday-oriented items such as graphic T-shirts and hoodies. Running alongside the main performance-focused line, it serves to make the brand’s social initiatives more visible.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Under Armour Freedom Collection

Country of origin, founding year, categories and parent brands.