O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Under Armour
O'Neill shows a stronger emphasis on Outdoor & functional.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Under Armour
icebreaker shows a stronger emphasis on Outdoor & functional.
Under Armour shows a stronger emphasis on Sporty & sportswear.
Speedo is a swimwear brand founded in Sydney, Australia, in 1914 by Alexander MacRae, who was from Scotland. It began operating under the name “Speedo” in 1928...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share distinctive designs and sports influences.
Differences from Under Armour
Under Armour shows a stronger emphasis on Streetwear.
Under Armour shows a stronger emphasis on Trends & youth culture.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share functional design and value for money.
Differences from Under Armour
The North Face shows a stronger emphasis on Outdoor & functional.
The North Face shows a stronger emphasis on Streetwear.
HELLY HANSEN is an outdoor- and marine-inspired apparel brand founded in 1877 by Norwegian captain Helly Juell Hansen in the port town of Moss. It began by manu...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from Under Armour
HELLY HANSEN shows a stronger emphasis on Outdoor & functional.
Under Armour shows a stronger emphasis on Streetwear.
ODLO is a sports apparel brand founded in Norway in 1946 by Odd Lofterød Sr. With high-performance base layers at its core, it has developed technologies such a...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and sports influences.
Differences from Under Armour
ODLO shows a stronger emphasis on Outdoor & functional.
Under Armour shows a stronger emphasis on Streetwear.
Berghaus is a British outdoor brand founded in 1966 in Newcastle, England, by climbers Peter Lockey and Gordon Davison. Its range focuses on functional products...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from Under Armour
berghaus shows a stronger emphasis on Outdoor & functional.
Under Armour shows a stronger emphasis on Sporty & sportswear.
Dime is a skate and streetwear brand founded in 2005 in Montreal, Canada, by Antoine Asselin, Phil Lavoie, and others. It initially operated as a skate crew and...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Under Armour
Under Armour shows a stronger emphasis on Sporty & sportswear.
Founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948, PUMA is a sports brand. It offers performance and sportstyle products globally, with footwear, ap...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and sports influences.
Differences from Under Armour
PUMA shows a stronger emphasis on Streetwear.
PUMA shows a stronger emphasis on Trends & youth culture.
Alpinestars is a motorsports protection and apparel brand founded in 1963 by Sante Mazzarolo in Asolo, Veneto, Italy. Starting with riding boots, it has expande...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and sports influences.
Differences from Under Armour
Under Armour shows a stronger emphasis on Minimal & basics.
Under Armour shows a stronger emphasis on Polished & dressy.
Colmar is a sportswear brand founded in Monza, Italy, in 1923 by Mario Colombo and Irma Colombo. Initially, it produced felt for hats and gaiters, and after the...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and sports influences.
Differences from Under Armour
Colmar shows a stronger emphasis on Outdoor & functional.
Under Armour shows a stronger emphasis on Trends & youth culture.
K-Way is a rainwear brand conceived by Leon-Claude Duhamel in Paris, France, in 1965. It is widely known for its foldable, packable waterproof nylon jackets and...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share concept-driven design and functional design.
Differences from Under Armour
Under Armour shows a stronger emphasis on Sporty & sportswear.
K-Way shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.