Alpinestars

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Overview

Tagline

one goal one vision
Alpinestars is a motorsports protection and apparel brand founded in 1963 by Sante Mazzarolo in Asolo, Veneto, Italy. Starting with riding boots, it has expanded its range to include safety equipment such as racing suits, gloves, technical footwear and the Tech-Air airbag system. The brand is committed to the highest quality in the design, manufacture and distribution of products for motorsports, cycling, action sports and leisurewear.

Concept

Alpinestars S.p.A. is committed to providing the highest quality in the design, manufacture and distribution of apparel, footwear and protection for motorsports, cycling, action sports and leisurewear, in order to meet customer requirements, enhance customer satisfaction, generate new business and sales partnerships and retain existing ones.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2024
2024 Sub-brand
Alpinestars RSRV
Clothing

A limited line that transforms race-derived materials into fashion

Alpinestars RSRV is a limited capsule line that reinterprets the company’s motorsports her

Alpinestars RSRV is a limited capsule line that reinterprets the company’s motorsports heritage from a fashion perspective. It makes use of deadstock materials from racing, as well as Alpinestars’ manufacturing processes and craftsmanship, and is characterized by a design philosophy that prioritizes appearance (form). The products are primarily handcrafted by Italian artisans or produced in limited runs, while their intended use is distinguished from that of traditional racing gear, whose primary purpose is protection. The line is positioned to expand the brand’s cultural reach through collaborations and movements.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Alpinestars

Country of origin, founding year, categories and parent brands.