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BE BLUMARINE

Basic information

Country
Italy
Founded
2018
Category
Clothing

Overview

BE BLUMARINE is a diffusion (second) line of Blumarine, launched in 2018 by the Italian Blufin group. As a new label replacing Blugirl, it was designed by Mirko Fontana and Diego Marquez. From Fall/Winter 2019–20, it offered contemporary women's RTW primarily targeting ages 25–50, at a price range about 20–30% lower than Blugirl.

Parent brands

  • Blumarine 1977

    A derivative brand bearing the Blumarine name, launched by Blufin as a new label to replace the former Blugirl. It covers the women’s contemporary segment and was designed as a strategic line offering a separate entry point from the main BLUMARINE by clearly differentiating its target audience (ages 25–50) and pricing structure. It serves as a successor for existing Blugirl-related distribution, including store signage.

    A derivative brand succeeding Blugirl