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Blumarine

Basic information

Country
Italy
Founded
1977

Overview

BLUMARINE is a fashion brand founded in 1977 in Carpi, Italy, by Anna Molinari and Giampaolo Tarabini. Its collections focus primarily on women's ready-to-wear and also include accessories. The official manifesto features “BLUMARINE IS A FEELING” and “COME AS YOU FEEL.”, expressing the brand's approach with emotion and self-expression at its core.

Concept

WE FEEL, THEREFORE WE ARE, IN A HEARTBEAT. BLUMARINE IS A FEELING.

Tagline

COME AS YOU FEEL.

Sub-brands

  • BLUMARINE BABY 1987

    A line classified as “Blumarine Baby” within BLUMARINE HOME COLLECTION, offering baby bedding and related accessories. Information from the operator explicitly states that BLUFIN is the exclusive rights holder of the logos and registered trademarks for “Blumarine” and “Blumarine Baby.” Within the home category, it expands the range of offerings with a focus on infants and young children, while remaining distinct from MISS BLUMARINE (children’s apparel) in terms of use and product category.

    Specializes in bedding for babies.

  • MISS BLUMARINE 1987

    A line in the kidswear category derived from BLUMARINE, with its own page and seasonal catalogs on the official website. It is positioned as reworking brand elements developed in the womenswear-centered main line for the planning of items for children, and is referred to within the group as a “childwear label.” Alongside derivatives outside apparel (Home textiles, etc.), it plays a role in expanding the brand’s scope across age groups.

    A derivative line focused on the kidswear category

  • BLUMARINE HOME COLLECTION 1992

    A derived line focused on home textiles, including bedding and bed linens, presented as “HOME” in the official site’s catalog. It extends the apparel brand’s aesthetic to products for living spaces, with manufacturing and sales explicitly stated to take place under license. Its use differs from that of Women’s RTW (main), and it complements the lineup as a core part of the Lifestyle category.

    A line extending into the home category

  • BLUMARINE UOMO 2004

    A sub-line established by BLUMARINE to expand into menswear. In 2004, reports stated that it planned to launch a full-collection men’s line under license, with a debut expected for the following spring/summer season. The official website currently also provides a dedicated page for “Uomo.” The line complements the brand’s primarily womenswear-focused operations and serves to expand its offerings across gender categories.

    A line responsible for the menswear offering

  • BE BLUMARINE 2018

    A derivative brand bearing the Blumarine name, launched by Blufin as a new label to replace the former Blugirl. It covers the women’s contemporary segment and was designed as a strategic line offering a separate entry point from the main BLUMARINE by clearly differentiating its target audience (ages 25–50) and pricing structure. It serves as a successor for existing Blugirl-related distribution, including store signage.

    A derivative brand succeeding Blugirl