Page language: English
Speedo
Basic information
Overview
Speedo is a swimwear brand founded in Sydney, Australia, in 1914 by Alexander MacRae, who was from Scotland. It began operating under the name “Speedo” in 1928 and offers swimwear, primarily competitive swimwear, as well as swimming-related products such as swimwear for training and fitness and goggles worldwide. The brand’s mission is “Our mission is to inspire people to swim.”
Concept
Our mission is to inspire people to swim
Sub-brands
-
Speedo Fastskin 2000
A sub-line of technical suits developed by Speedo for competitive swimming. It was introduced as the Fastskin series in the early 21st century. Speedo USA presents racing suits from the Fastskin LZR range, including those with coatings derived from Lamoral Space Tech, as well as caps, in the same context under the name “Fastskin Collection.” Its purpose is clearly distinct from that of the regular product range for training and fitness, making it a core line geared toward competition.
A technically integrated line for competitive swimming
-
Speedo LZR Racer 2008
Speedo’s competitive-swimming “LZR Racer” is a line of competition suits introduced on February 13, 2008, and expanded into multiple models, including LZR Pro and LZR Elite. Among the Fastskin-related racewear lines, it is positioned as a group of “high-speed, compression-oriented” suits bearing the LZR name, a derivative line designed for use in competitions.
A lineage of competitive-swimming suits bearing the LZR name
-
Speedo UnderBody 2009
“Speedo UnderBody” is a line launched by Speedo to expand into the intimates/underwear field beyond swimming. It was developed in 2009 by Australian licensee True Alliance and distributed primarily through retailers such as Myer and David Jones. While the main brand focused on swim gear, the line was positioned around “performance underwear” for everyday wear.
An underwear line expanding beyond swimming
-
Speedo Sculpture 2010
In 2010, Speedo launched “Speedo Sculpture ShapeLine” as a body-shaping swimwear line for women, and has since developed “Sculpture” as a series focused on shaping functionality. Speedo USA also presents “Sculpture” as body-shaping material/a series, characterized by support from built-in features such as power mesh. Separate from the competitive Fastskin line, it is a derivative line focused on fit and shaping functionality.
A women's line specializing in shaping functionality