Haglöfs

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Overview

Tagline

We are Outsiders by Nature
Haglöfs is an outdoor performance brand founded in 1914 in Torsång, Dalarna, Sweden, by carpenter Wiktor Haglöf. Starting with backpack-making, it now offers outdoor clothing, footwear, and gear such as backpacks and sleeping bags. Guided by “We are Outsiders by Nature,” it sees nature not as something to conquer but as something to explore together, and places importance on caring for the outdoor environment for future generations.

Concept

At Haglöfs, we don’t believe in conquering nature. Instead, we see it as a companion, a place to move and grow. A world to explore, not exploit.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
1993-2021
1993 Sub-brand
Haglöfs TIGHT™
Bags

An iconic backpack family

“Haglöfs TIGHT™” is an iconic backpack family representing the brand, introduced in 1992 a

“Haglöfs TIGHT™” is an iconic backpack family representing the brand, introduced in 1992 and carrying on Haglöfs’ tradition of pack manufacturing. Built around ergonomic fit and adjustability, it has expanded from backpacks into totes, duffels, waist packs, and other styles, serving the carry category that connects everyday life and the outdoors.

2003 Sub-brand
Haglöfs L.I.M Series
Clothing

A specialist line for ultralight technical equipment

“Haglöfs L.I.M Series” is the brand’s official ultralight performance line, with its name

“Haglöfs L.I.M Series” is the brand’s official ultralight performance line, with its name derived from “Less Is More.” It continuously offers shells, midlayers, insulation, lightweight backpacks, and footwear, providing technical equipment suited to fast-paced activity and backpacking, with a focus on rigorous weight reduction and packability.

2014 Sub-brand
Haglöfs 19FOURTEEN
Clothing

An urban-oriented lifestyle line

“Haglöfs 19FOURTEEN” is an official outdoor lifestyle concept named after the year the bra

“Haglöfs 19FOURTEEN” is an official outdoor lifestyle concept named after the year the brand was founded (1914). It is a line of footwear, apparel, and bags designed for the space between urban life and the outdoors. Drawing on the brand’s technical expertise, it offers products intended for everyday use through urban-oriented material choices and design.

2021 Sub-brand
Haglöfs Restored
Clothing

A resale line that keeps products in circulation through reuse and repair

Haglöfs Restored is a reuse and repair sales program officially operated by Haglöfs. It in

Haglöfs Restored is a reuse and repair sales program officially operated by Haglöfs. It involves inspecting, cleaning, repairing, and re-waterproofing returned, used, or repair-eligible products before reselling them. The program is operated on an ongoing basis as part of the circular economy, with announcements about restocking and the reopening of pop-ups.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Haglöfs

Country of origin, founding year, categories and parent brands.